The Power of Social Media Advertising
- April 2, 2020
- Posted by: calkevint
- Categories: Business Advice, Business Consulting, Competitive research, Innovation
Social media advertising is a great way to get brand exposure for your small business. Let’s face it, we don’t need to make a case for using social media anymore, the question is simply when, why and how should you use social media to promote your products and services. For the purpose of this blog post, I’m going to simply discuss the benefits for using social media to advertise your brand and business.
The biggest advantage of using social media is that it can quickly get more business in front of your target market. Social media gives you the benefit of immediate interaction and engagement. You can easily get more people engaged with your brand just by live streaming on your social media pages. Of course, if you pay to play by using ads, you can increase your chances of reaching the right people by targeting who you want to see your ads. Targeting the right people for your advertising will increase your return on investment.
It’s no secret that social media is the way to go when it comes to effective marketing strategies. The sheer volume of money that is being spent on social media advertising is a great indication that it works.
Here are 4 important benefits of utilizing social media advertising.
- CREATE BRAND RECOGNITION:
Social media makes it very easy to spread the word about your brand, brand promise and your overall company mission and values. The fact is, most people like to buy from brands they know, like and trust. Brand loyalty is a wonderful thing when you have a base of customers who are aware that your company or brand exists and prefer buying your products and services over your competitors. Running social media ads is a great way to spark brand recognition and loyalty. The more people see your brand, the more they will remember it and feel as they are familiar with what you do, what you offer and how you can help them. - PROMOTE YOUR PRODUCTS, SERVICES, AND EVENTS:
The ability to promote whatever you are selling is the main reason why you use any advertising platform. When you invest in marketing, the goal is to promote whatever you have to sell so more people can find you. Social media provides you the unique opportunity to promote directly to the people who you are targeting and get almost instant feedback. - INCREASE WEBSITE TRAFFIC:
Your website is your home on the Internet. Social media is your permanent invitation for anyone you are targeting to visit your website. Utilizing social media ads to build website traffic is going to help your search engine optimization efforts. What good is having a website if no-one knows it is there? Running social media ads is a great way to get leads especially if you have a “freemium” offer on your website to capture emails. It’s likely that social media can send quality inbound traffic to your website if you are using effective ads. - ESTABLISH AUTHORITY IN YOUR NICHE OR INDUSTRY:
When you run social media ads, you gain authority as an influencer. Most people who are running ads on social media are topical experts which means they are a trusted source for news and information in their industry. Once you are perceived as a subject matter expert or topical authority, you are called upon by news outlets, bloggers and podcasts and many other business professionals to share your viewpoint on various issues that pertain to business in general or topics that you are perceived to be an expert on. The more you use social media to share valuable content, the more people will stop and pay attention to your ads if and when they notice them.