Core Values As A Strategy To Business Success
- April 2, 2018
- Posted by: calkevint
- Category: Business Consulting
Core values are important for a company’s overall success in business. Core values shapes the vision for your company, educates people about what your company stands for as well as clarifies the company culture. They are the essence of a company’s philosophy and approach to business. Many companies focus on the competencies that effect technology or operations and fail to place enough emphasis on the underlying competencies that dictate the environment that helps companies run smoothly.
Everything revolves around values. How you do business is based on your values. Why people buy from you is based on their values.
- Who are you?
- Why are you here?
- How can you help me?
- What makes your company better?
- Why should I buy from you?
Are all questions that people have in their minds when they first learn about your business. The answer to these questions has a lot to do with your company’s core values.
- Curate Company Culture:
Every company has a company culture and environment that usually starts from the beliefs of its leadership team. It’s important to build a solid foundation for the essence of your company’s mission and vision that outlines with why you exist and the sets the tone for how you operate. - Attracting Great Talent :
Core values is becoming a key factor in recruiting the top talent in the job market. More and more, professionals want to work for companies that align with their personal beliefs. Many people want to work for companies where they can see themselves growing in their careers long term.
- Solidarity About Your Beliefs :
Values indicate the belief system for your company employees. It’s important to make sure that all employees have the same beliefs as the company outlines so they can accurately represent the company on all levels. - Reinforces to How You Are Different:
Every company should have a positioning statement that identifies how they are distinguishable from their competition. This statement is called the unique selling proposition (USP). Having core values helps to reinforce the unique factors that outline your company beliefs and culture which may be totally different than your competition. This is another way to set your company apart from others who do the same type of work that you do.